
Welcome to the home of Dr. Pretty Basra, CEO and Founder of a thriving 7-figure optical business and multi-figure aesthetic clinic. I’m a successful businesswoman, a highly skilled female entrepreneur, coach, and speaker. This hub connects you to every facet of my professional journey.
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Discover my courses, networking events, speaking engagements, and coaching services. My seven-figure business success can be your roadmap.
J Wogin - Dispensing Optician
"Pretty is an inspirational human! She is tenacious, innovative and collaborative in her approach to business and healthcare. She can help you build your confidence in a relatable way. You only have to look down at her list of achievements over the last decade going from rock-bottom to the top of her game to realise that, if she can bring the best out in herself and her team, she can do the same for you and your teams."
I Hawthorne - Portfolio Optometrist
"I’ve known Pretty since our university days. As a female business owner I've followed her LinkedIn content as a passionate advocate for women in business, using her platform as a successful optometrist to inspire and empower others. I particularly enjoy her genuine, direct and candid approach to delivering her message."
P Greedy - Coach & Consultant
"Since knowing Pretty I have observed her to be an extremely knowledgeable and skilful practitioner and leader within our profession. She has a humility that belies her talent and determination to make a huge contribution to each situation she is in, whether as a practitioner, CEO of the business she founded, a podcast host, GOC panel member and Chair of South Yorkshire Optometry Forum."
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CEO SIX FIGURE OPTICAL BUSINESS
AESTHETIC CLINIC FOUNDER
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SPEAKER
THOUGHT LEADER
PODCAST HOST
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EXECUTIVE COACH
MENTOR
CONSULTANT
EDUCATOR
How I Can Help You Succeed
Success in optics isn’t just about clinical expertise - it’s about building a profitable, sustainable business and carving out a career that aligns with your ambitions. As an optician and entrepreneur who has built a seven-figure practice from the ground up, I now help other optical professionals do the same.
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Profit & Growth Consulting for Opticians
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Running a successful practice takes more than just great patient care. I work with opticians to maximise profitability, streamline operations, and build a thriving business that works for them, not the other way around. Whether you're launching your first practice or looking to scale, I’ll help you implement strategies that drive real growth.
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Mentoring & Coaching for Women in Optics
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Women in healthcare are rarely taught the business skills they need to succeed, and I’m here to change that. Through my mentoring and coaching programs, I help female optical professionals step into leadership roles, increase their income, and build careers on their own terms.
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Executive Consultancy
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For optical businesses and corporate organisations looking for expert guidance, I offer executive-level consultancy to drive strategic success. Whether it’s leadership development, business growth, or industry insights, I provide tailored solutions to help you achieve your goals.
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Keynote Speaking & Corporate Events
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As a passionate advocate for women in business and a firm believer in the power of mindset, I speak at business, healthcare, and corporate events, sharing insights on entrepreneurship, leadership, and breaking barriers in male-dominated industries. My talks inspire action, challenge limiting beliefs, and empower professionals to achieve more.
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I believe success is a mindset, and I’ve seen firsthand how the right strategies and beliefs can transform careers and businesses. If you’re ready to elevate your practice, career, or event, let’s connect.
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A Fitzgerald - Chief Exec
“First thing is I thought you did a great job , and I have heard good feedback from others – thank you
I felt presentation had good combination of specific content , practical examples , and a good dose of humour which I always find important in presenting.
T Breese - Founder
I just wanted to say thank you for a really interesting talk on Thursday. It was great to hear your story and how you've overcome challenges and others opinions to build your business.
J Baxter - Marketing Manager
I really liked your point about only needing to be 70% ready to take action, I'm a bit of a perfectionist and I know that can hold me back. I also found the 3 point weekly action plan you outlined incredibly helpful.
K Mistry - Retail Design Manager
I found it really interesting and comforting to know there are women out there who I can resonate with. Not always easy to find like-minded women, especially in the creative/construction industry.
M Shamim - Optometrist
I just wanted to say how amazing it is that you’ve created this community for women in optometry. It’s inspiring to see a space where we can connect, support each other, and share experiences.
T Suran - Digital Transformation
I can’t thank you enough for today’s session, it honestly came at such a perfect time and I really look forward to sitting down tomorrow/ this weekend and implementing all the wonderful strategies you kindly shared
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